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INSTAGRAM MARKETING?
INSTAGRAM is one of the two most powerful and practical social networks right now, along with YouTube. Almost every business has INSTAGRAM profile because almost every potential customer is there. Unfortunately, most businesses use the social network at a level well below that of the average consumer, which drastically reduces the chances of using modern marketing strategies that really attract attention.
The key to successful INSTAGRAM marketing is in two main directions - the regular publication of quality content and active communication with followers in real time. What we offer is not just content that you can publish, but original content created by us, integrating your real products and services. The content in question is in the form of images or short videos that interesting and/or even helpful to your potential customers.
Take a look at the content of one of our real customers and consider how this type of service could increase user engagement and remind them of your brand on a daily basis.
INSTAGRAM STORIES!!!
The first option for INSTAGRAM stories are those created from a single static image. This option is the most economical, which makes it possible for any small and medium-sized business to be able to afford it. At the same time it allows for a greater amount of content to be created if that is the strategy of the particular business.
BUT WHAT ARE OUR HIDDEN WEAPONS?
DYNAMIC INSTAGRAM STORIES!!!
The second option for INSTAGRAM stories are those created from several static images that move or change, creating dynamics. This option is intermediate - right between the static version and the next - the video option, allowing created more dynamics and style with a relatively low budget.
AND CAN WE GO EVEN FURTHER?
OF COURSE...
The third type of story is effectively a video created and processed vertically. In this way the impact achieved is many times greater. Only the most advanced and modern brands do this at the moment. However, that doesn't mean it's overwhelming for more standard companies. Given the great impression this type of content creates, the cost to produce is far lower than expected.
IS ALL OF THIS NEEDED?
ABSOLUTELY NOT!
If you look at your own Instagram stats, you'll notice that posts simply aren't reaching a large percentage of your supposedly loyal audience. If you look at the situation on Facebook, you will come across quite a few examples (especially from brands that regularly invest_cc781905-5cde-3194-bb3b-136cc57cf58d) in practice_advertising. -3194-bb3b-136bad5cf58d_null rates - in many cases below 1%. The only way to communicate anything to an audience and reach it at all is to keep paying for every post you want seen. This way your hands are tied. When however you post quality and interesting content, the social networks themselves (and especially Instagram) spread your posts much further. In the case of Instagram stories, the percentage of audience reached on average is 10% to 20%. These are much more impressive results compared to other types of content and therefore result in a multifold increase in the reach of your content. And yet, is there a need for all this? Absolutely not. It's a question of whether your business needs more exposure and customers.